We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription payments to use the ERA e Shop platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). European law calls these reasons “legitimate interests.” These “legitimate interests” include:
• preventing risk and fraud
• answering questions or providing other types of support
• helping merchants find and use apps through our app store
• providing and improving our products and services
• providing reporting and analytics
• testing out features or additional services
• assisting with marketing, advertising, or other communications
We only process personal information for these “legitimate interests” after considering the potential risks to your privacy—for example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information, or the technical measures we use to protect your information.
One of the ways in which we are able to help merchants using ERA e Shop is by using techniques like “machine learning” (European law refers to this as “automated decision-making”) to help us improve our services. When we use machine learning, we either: (1) still have a human being involved in the process (and so are not fully automated); or (2) use machine learning in ways that don’t have significant privacy implications (for example, reordering how apps might appear when you visit the app store).
We believe you should be able to access and control your personal information no matter where you live. Depending on how you use ERA e Shop, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information (for example, direct marketing). We will not charge you more or provide you with a different level of service if you exercise any of these rights.
If you buy something from ERA e Shop-powered store and wish to exercise these rights over information about your purchase, you need to directly contact the merchant you interacted with. We are only a processor on their behalf, and cannot decide how to process their information. We will of course help our merchants to fulfill these requests by giving them the tools to do so and by answering their questions.
If you are a merchant, partner, Shop user, ERA e Shop employee, or other individual that ERA e Shop has a direct relationship with, please submit your data subject request through our online portal. Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may use a third party to collect and verify identification documents.
If you are not happy with our response to a request, you can contact us to resolve the issue. You also have the right to contact your local data protection or privacy authority at any time.
Finally, because there is no common understanding about what a “Do Not Track” signal is supposed to mean, we don’t respond to those signals in any particular way.
If you chose to quit the platform and want to delete your data permanently, you just have to send an email at info@turf.pk with subject: "Request for data deletion".
After identity confirmation, your account and data will be deleted within a week. If you use the same email to send the request that you used to subscribe to the platform, identity confirmation will not be needed.
We work with and process data about individuals across the world. To operate our business, we may send your personal information outside of your state, province, or country, including to the United States. This data may be subject to the laws of the countries where we send it. When we send your information across borders, we take steps to protect your information, and we try to only send your information to countries that have strong data protection laws.
While we do what we can to protect your information, we may at times be legally required to disclose your personal information (for example, if we receive a valid court order).
Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information.
We use cookies and similar tracking technologies on our website and when providing our services.
If you would like to ask about, make a request relating to, or complain about how we process your personal information, please contact ERA e Shop Support, or mail us at the address below.
Turf.pk
Office # 501, Madina City Mall
Abdullah Haroon Road, Saddar,
Karachi, Pakistan